Jeta Bejtullahu

I help organisations anticipate the narrative of tomorrow and act with courage today. I do it by opening difficult conversations with kindness and humour. Not to unsettle, but to find where we've fallen out of step, and what it takes to find the groove again. My mission is to help change the narratives that keep us unhappy, at war, and at odds with nature.

I often joke that I'm a narrative architect until I find a "real" job. In the meantime, I don't write the messages. I design the story underneath them. That starts with positioning: helping organisations find their own voice and place in the band, so they can play alongside partners and whole movements and still sound like one song. Sometimes that means telling clients, kindly, that nobody is dancing. Not because they don't want to, but because the song is wrong.

In 2023 I founded Last Kind Words, named after a 1930 blues song I dreamt about six months before I ever heard it. I felt it first and understood it later, which is exactly how the stories that change things work. Yet most organisations are still holding on to the rational case hoping that the feeling follows if they just hold on tight enough. It rarely does.

That's why, when we work together, your team will move together before it thinks together. Yes, there will be dancing. No, I don’t make exceptions for the Board. We need them moving too.

I learned all this over two decades in very different rooms, from post-war Kosovo to New York, Vienna, Geneva, Brighton and Brussels. I work in English, Albanian and Serbian, and speak French and Spanish. My body speaks and dances the blues.

LAST KIND WORDS

“My mama told me, just before she died
Lord, precious daughter, don’t you be so wild”
— Geeshie Wiley

Last Kind Words Blues more commonly known as Last Kind Words is a blues song written by Geeshie Wiley in 1930. It is among the few songs that survived from the pre-blues music era which paved the way for the Blues divas like Ma Rainey, Bessie Smith, and Billie Holliday.

DREAM it

Geeshie came to me in a dream with this song. I had never heard the song before. Nor had any of my fellow blues dancers. It is one of my saddest, poignant, yet borderline surreal life stories. As a storyteller, it remains a personal challenge to write it properly.

LIVE it

Following intuition, I named my company Last Kind Words. Years later, the name fits like a glove. I now inspire clients to build bolder narratives and communicate like those were their Last Kind Words on earth. With kindness, courage, and purpose.

What's Blues got to do with it?

What's Blues got to do with it?

A passionate blues dancer, I bring music and dance techniques into my work to inspire creative and fluid collaboration.